VIVIDH BHARATI : THE PRIME ENTERTAINER
Vividh Bharati Service of All India Radio is the largest entertainment network of the nation. Since its inception in 1957, Vividh Bharati has been providing popular and melodious entertainment to the listeners. It is not surprising that News Magazine, India Today, in its special issue published on the 50th anniversary of India’s Independence, included Vividh Bharati as one of the fifty most important and well known, that make India proud. The Magazine says “It is telling statement that in the era of the unstoppable onslaught of satellite television, radio rules in vast part of India. No other single programme has beamed itself across the country, for more than 30 uninterrupted years, as had Vividh Bharati. The entertainment programme, presenting a mix of film music, skits, short plays and other features, broadcasts 24 hours countrywide. This is much greater than the present reach of FM radio, restricted to metros. Not just, longevity, Vividh Bharati is about bringing connectivity and entertainment to India’s masses that need only to fork out less than Rs. 200/- for a tiny receiver to feel like they belong in the greater scheme of things, that there’s some joy in life in India’s vast rural beyond.”
Vividh Bharati Service offers much more beyond Film Music to the masses. ‘Jaimala’, ‘Hawamahal’, ‘Inse Miliye’, ‘Sangeet Sarita’, ‘Bhoole Bisre Geet’, ‘Chitralok’, ‘Chhayageet’ are a few of the many popular programmes which were and are part of the listener’s daily life, generation after generation. From 05th October 2008, Vividh Bharati Programmes are available on DTH, making Vividh Bharati a 24-hours popular musical channel.
Vividh Bharati with its wide network consisting of 37 Vividh Bharati Centers and some Local Radio Stations now reaches more than 97% population of this country. Vividh Bharati Programmes are also very popular in the neighbouring countries, as listeners who listen to it through short-wave network, have been writing appreciation letters to All India Radio regularly.
Some popular programmes of Vividh Bharati have featured famous artistes and won wide acclaim from listeners:
|
1. |
SANGEET SARITA
(Daily at 7.30 a.m.) |
|
|
Vidushi Girija Devi |
|
|
Pandit Shiv Kumar Sharma |
|
|
Pandit Hari Prasad Chaurasiya |
|
|
Pandit Jasraj |
|
|
Pandit Ram Narayn |
|
|
Pt. Rajan Mishra, Pt. Sajan Mishra |
|
|
Ustad Faiyaaz Wasifuddin Dagar |
|
|
Vidushi Ashwini Bhide Deshpandey |
|
|
Vidushi Veena Sahastrabuddhe |
|
|
Shivanand Patil |
|
|
Kalapini Komkali |
|
|
Ramakant Gundecha, Umakant Gundecha |
|
|
Ali Mohammed, Gani Mohammed |
|
|
Ulhas Bapat |
|
|
Pandit Deenanth Mishra |
|
|
Shruti Sadolikar |
|
|
Shubha Mudgal |
|
|
|
|
2. |
AAJ KE MEHMAN
(Every Wednesday at 4.00 p.m.) |
|
|
Actor Prem Chopra |
|
|
Actor Ranjeet |
|
|
Actor Shatrughan Sinha |
|
|
Actor Jackie Shroff |
|
|
Actor Dino Moriyo |
|
|
Actor Nana Patekar |
|
|
Actor Gulshan Grover |
|
|
Actor Sadashiv Amrapurkar |
|
|
Director Anurag Basu |
|
|
Choreographer Saroj Khan |
|
|
Actor Mausmi Chatterjee |
|
|
Actor Tanuja |
|
|
Actor Sonali Bendre |
|
|
Actor Sonali Kulkarni |
|
|
Actor Tabbu |
|
|
Actor Ayesha Julka |
|
|
Actor Mala Sinha |
|
|
Actor Ameesha Patel |
|
|
Actor Priyanka Chopra |
|
|
Actor Waheeda Rehman |
|
|
Actor Nanda |
|
|
Actor Leena Chandavarkar |
|
|
Actor Neha Dhupia |
|
|
Actor Ravina Tandon |
|
|
Actor Deepti Naval |
|
|
Actor Zarina Wahab |
|
|
Actor Poonam Dhillon |
|
|
Actor Rati Agnihotri |
|
|
Actor, Director Farhan Akhtar |
|
|
Director, Producer Ashutosh Govarikar |
|
|
Director, Producer Shyam Benegal |
|
|
Actor Farooq Shaikh |
|
|
Director, Producer Prakash Jha |
|
|
Sarangi Player Pandit Ramnarayan |
|
|
Lyricist, Writer Javed Akhtar |
|
|
Shaayar Sharyaar |
|
|
Director Partho Ghosh |
|
|
Director Kalpana Lazmi |
|
|
Writer Maya Govind |
|
|
Director Madhur Bhandarkar |
|
|
Billiard player Michal Pereira |
|
|
Cricketer Ajit Wadekar, |
|
|
Cricketer Eknath Solkar, |
|
|
Cricketer Sanjay Manjrekar |
|
|
Cricketer Mohinder Amarnath |
|
|
|
|
3. |
SARGAM KE SITARE
(Every Friday at 4.00 p.m.) |
|
|
Playback Singer Mubarak Begum |
|
|
Playback Singer Abhijeet |
|
|
Playback Singer Babul Supriyo |
|
|
Playback Singer Anupma Deshpandey |
|
|
Playback Singer Vasundhara Das |
|
|
Playback Singer Mahendra Kapoor |
|
|
Playback Singer Hemlata |
|
|
Playback Singer Pankaj Udhas |
|
|
Music Director Shrawan of Nadeem-Shrawan |
|
|
Playback Singer Manhar Udhas |
|
|
Playback Singer Sunidhi Chauhan |
|
|
Playback Singer Anup Jalota |
|
|
Playback Singer Bappi Lahiri |
|
|
|
|
4. |
UJAALE UNKI YADON KE
(Every Sunday at 4.00 p.m.) |
|
|
Music Director Naushaad |
|
|
Music Director O.P.Naiyyar |
|
|
Music Director Khaiyyam |
|
|
Music Director Ravi |
|
|
Music Director Pyarelal (Laxmikant-Pyarelal) |
|
|
Music Director Anandji (Kalyanji-Anandji) |
|
|
Actor Asha Parekh |
|
|
Actor Wahida Rehman |
|
|
Actor Mala Sinha |
|
|
Actor Vishwajeet |
|
|
Music Director Ravindra Jain |
|
|
Director Basu Chatterjee |
|
|
Producer, Lyricist Gulshan Bawra |
|
|
Actor Parikshit Sahani |
|
|
Actor Om Puri |
|
|
Ramesh Sippy |
|
|
J. Omprakash |
|
|
Actor Shammi Kapoor |
|
|
Writer Salim Khan |
|
|
Actor Manoj Kumar |
|
|
Producer, Director Shakti Samant |
|
|
Writer Ved Rahi |
|
|
Writer Javed Siddiqui |
|
|
Playback singer Bhupinder Singh |
|
|
Actor Joy Mukherjee |
|
|
Writer, Actor Kader Khan |
|
|
Actor Rohini Hattangadi |
|
|
Director B.R.Ishara |
|
|
|
|
5. |
SPECIAL JAIMALA
(Every Saturday at 7.05 p.m.) |
|
|
Actor Suresh Oberoi |
|
|
Playback singer Jatin Pandit |
|
|
Playback singer Lalit Pandit |
|
|
Actor, Playback singer Sulakshna Pandit |
|
|
Director Deepa Sahi |
|
|
Lyricist Irshad Kamil, |
|
|
Playback singers Ahmad Hussain, Mohammed Hussain |
|
|
Actor Parikshit Sahani |
|
|
Playback singer K.K |
|
|
Playback singer Kumar Sanu |
|
|
Playback singer Shaan |
|
|
Director, Actor Anant Mahadevan |
|
6. |
INSE MILIYE
(Every Wednesday at 7.45 p.m.) |
|
|
Choreographer Loginus Fernandes |
|
|
Actor Birbal |
|
|
Singer Usha Timothy |
|
|
Actor Sonia Sahani |
|
|
Singer Kavita Seth |
|
|
Actor Viju Khote |
|
|
Music Director Amit Trivedi |
|
|
Playback Singer Hema Sardesai |
|
|
Actor Sonu Sood |
|
|
Actor Dalip Tahil |
|
|
Singer Shailendra Singh |
|
|
Singer Anwar |
|
|
Actor Surekha Sikri |
|
|
Actor Atul Kulkarni |
|
|
Actor, Director Parmeet Seth |
|
|
Actor Raza Muraad |
|
|
Playback singer Jaspal Singh |
|
|
Actor Darshan Jarivala |
|
|
Music Director Uttam Singh |
|
|
Actor Anuradha Patel |
|
|
Music Director Kuldeep Singh |
|
|
Actor Satish Shah |
|
|
Lyricist Swanand Kirkire |
|
|
Playback Singer Mohd. Aziz |
|
|
Actor Kiran Kumar |
|
|
Actor Arya Babbar |
|
|
Playback Singer Sapna Avasthi |
|
|
Playback Singer Madhushree |
|
|
Writer Shobha De |
|
|
Actor Archan Puran Singh |
|
|
Music Director Dilip Sen |
|
7. |
HIT SUPERHIT – FAVOURITE FIVE
(Sunday special at 1.00 p.m.) |
|
|
Playback Singer Richa Sharma |
|
|
Playback Singer Dilraj Kaur |
|
|
Playback Singer Sudesh Bhonsle |
|
|
Music Director Aadesh Shrivastava |
|
|
Playback Singer Anwar |
|
|
Playback Singer Altaf Raja |
|
|
Playback Singer Anuradha Paudwal |
|
|
Playback Singer Alka Yagnik |
|
|
Playback Singer Javed Ali |
|
|
Playback Singer Sadhna Sargam |
|
|
Actor Kamini Kaushal |
|
|
Actor Tej Sapru |
|
ALL INDIA RADIO’s VIVIDH BHARATI CENTRES |
|
TOTAL-37 Stations &Trs.-38 [ FM-27, MW-11]
|
|
Sr. No. |
PLACE |
STATE |
ZONE |
Transmitter |
POWER |
FREQUENCY
KHz / MHz |
|
1 |
AHMEDABAD |
GUJARAT |
WEST |
FM |
10 kW |
96.7 |
|
2 |
ALLAHABAD |
UTTAR PRADESH |
NORTH |
FM |
10 kW |
100.3 |
|
3 |
BANGALORE |
KARNATAKA |
SOUTH |
FM |
10 kW |
102.9 |
|
4 |
BHOPAL |
MADHYA PRADESH |
WEST |
FM |
6 kW |
103.5 |
|
5 |
CHANDIGARH * |
UNION TERRITORY |
NORTH |
FM |
6 kW |
103.1 |
|
6 |
CHENNAI |
TAMILNADU |
SOUTH |
MW |
20 kW |
783 |
|
7 |
CUTTACK |
ORISSA |
EAST |
MW |
1 KW |
1314 |
|
8 |
DELHI |
DELHI |
NORTH |
MW |
20 kW |
1368 |
|
9 |
DHARWAD |
KARNATAKA |
SOUTH |
FM |
10 kW |
103 |
|
10 |
GUWAHATI |
ASSAM |
EAST |
FM |
10 kW |
100.8 |
|
11 |
HYDERABAD |
ANDHRA PRADESH |
SOUTH |
FM |
6 kW |
102.8 |
|
12 |
INDORE |
MADHYA PRADESH |
WEST |
FM |
6 kW |
101.6 |
|
13 |
JABALPUR |
MADHYA PRADESH |
WEST |
FM |
10 kW |
102.9 |
|
14 |
JAIPUR |
RAJASTHAN |
NORTH |
FM |
6 kW |
100.3 |
|
15 |
JALANDHAR |
PANJAB |
NORTH |
MW |
1 KW |
1350 |
|
16 |
JAMMU |
JAMMU & KASHMIR |
NORTH |
FM |
10 kW |
104.5 |
|
17 |
JAMSHEDPUR |
JHARKHAND |
EAST |
FM |
6 kW |
100.8 |
|
18 |
JODHPUR |
RAJASTHAN |
NORTH |
FM |
6 kW |
102.1 |
|
19 |
KANPUR * |
UTTAR PRADESH |
NORTH |
MW |
1 KW |
1449 |
|
20 |
KOLKATA |
WEST BENGAL |
EAST |
MW |
20 KW |
1323 |
|
21 |
KOZHIKODE (Calicut) |
KERALA |
SOUTH |
FM |
10 kW |
103.6 |
|
22 |
LUCKNOW |
UTTAR PRADESH |
NORTH |
MW |
10 KW |
1278 |
|
23 |
MUMBAI |
MAHARASHTRA |
WEST |
MW |
50 KW |
1188 |
|
24 |
NAGPUR |
MAHARASHTRA |
WEST |
FM |
6 kW |
100.6 |
|
25 |
PANAJI |
GOA |
WEST |
MW |
20 KW |
1539 |
|
26 |
PATNA |
BIHAR |
EAST |
FM |
6 kW |
102.5 |
|
27 |
PUNE |
MAHARASHTRA |
WEST |
FM |
6 kW |
101 |
|
28 |
RAJKOT |
GUJARAT |
WEST |
FM |
10 kW |
95.8 |
|
29 |
RANCHI |
JHARKHAND |
EAST |
FM |
6 kW |
103.3 |
|
30 |
SILIGURI |
WEST BENGAL |
EAST |
FM |
10 kW |
101.4 |
|
31 |
SRINAGAR |
JAMMU & KASHMIR |
NORTH |
FM |
10 kW |
102.6 |
|
32 |
SURAT |
GUJARAT |
WEST |
FM |
6 KW |
101.1 |
|
33 |
TRIVETRIVANDRUM |
KERALA |
SOUTH |
FM |
10 kW |
101.9 |
|
34 |
UDAIPUR |
RAJASTHAN |
NORTH |
FM |
1 kW |
101.7 |
|
35 |
VADODARA * |
GUJARAT |
WEST |
FM |
10 kW |
93.9 |
|
36 |
VARANASI |
UTTAR PRADESH |
NORTH |
MWFM |
1 KW1 KW |
1602100.60 |
|
37 |
VIJAYAWADA |
ANDHRA PRADESH
|
SOUTH |
MW |
1 KW |
1503 |
|
* EXCLUSIVE VIVIDH BHARATI CENTRES |
|
FM : 26 |
|
Medium Wave (MW) : 11 |
COMMERCIAL SERVICE :
The Commercial Broadcasting Service of All India Radio is responsible for generating commercial revenue and remittance of service tax on commercial receipts. In the commercial set-up of All India Radio, there are 15 Commercial Broadcasting Service Centers - Ahmedabad, Bangaluru, Bhopal, Chandigarh, Cuttack, Chennai, Delhi, Hyderabad, Jaipur, Kanpur, Kolkata, Mumbai, Patna, Srinagar & Thiruvananthapuram, which undertake booking, billing and account keeping of revenue earned through commercial advertisements by their linked AIR stations across the country.
There is also a Central Sales Unit at Mumbai, which accepts bookings on all India basis through a single window for all the channels/stations of AIR.
These Commercial Units of All India Radio may be contacted as below :
1. Assistant Station Director 9. Assistant Station Director
CBS, All India Radio, CBS, All India Radio
Navrangpura, 5, Park House, Mirza Ismail Road
Ahmedabad – 380 009 Jaipur – 302 001
Tel : 079 – 27541597 Tel : 0141 - 2368761
2. Assistant Station Director 10. Assistant Station Director
CBS, All India Radio CBS, All India Radio
Raj Bhawan Road, Kanpur – 208 002
Bangaluru – 560 001 Tel : 0512 - 2555755
Tel : 080 – 22268697
3. Assistant Station Director 11. Assistant Station Director
CBS, All India Radio CBS, All India Radio
Shyamala Hills Eden Gardens
Bhopal – 462 002 Kolkata – 700 001
Tel : 0755 – 2661076 Tel : 033 - 22487648
4. Assistant Station Director 12. Assistant Station Director
CBS, All India Radio CBS, All India Radio
Sector 34-D, Broadcasting House
Chandigarh – 160 022 Backbay Reclamation
Tel : 0172 – 2601847 Mumbai – 400 020
Tel : 022 – 22029556
5. Assistant Station Director 13. Assistant Station Director
CBS, All India Radio, CBS, All India Radio
7, Kamrajar Salai, Chhaju Bagh, Fraser Road
Mylapore, Patna – 800 001
Chennai – 600 004 Tel : 0612 - 2225042
Tel : 044 – 24985818
6. Assistant Station Director 14. Assistant Station Director
CBS, All India Radio, CBS, Radio Kashmir
Cuttack – 753 001, Srinagar – 190 001
Tel : 0671 – 2301210 Tel : 0194 - 2455071
7. Assistant Station Director 15. Assistant Station Director
CBS, All India Radio, CBS, All India Radio
Akashvani Bhawan, Thiruvananthapuram – 695 014
Parliament Street, Tel : 0471 - 2322349
New Delhi – 110 001
Tel : 011 – 23421028
8. Assistant Station Director 16. Assistant Director of Sales,
CBS, All India Radio Central Sales Unit, All India Radio
Saifabad, Broadcasting House,
Hyderabad – 500 004 Backbay Reclamation
Tel : 040 – 23240452 Mumbai – 400 020
Tel : 022 - 2029427
Comprehensive details pertaining to commercial advertising on AIR is available at website http://www.csuair.org.in